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The rise of health & wellness brands

You are what you eat (and drink) Health and wellness brands such as meat...

Gadgets – Friend or Foe?

I spent weeks researching what was the best gadget to track my swimming activity....

The latest innovation in smart health technology

Smart health tech has come a long way since the early clip-on Fitbit tracker...

Put a spring in your step and more money in your pocket

One of the most dangerous things in business is the saying ‘we’ve always done...

How to plan your 2019 Christmas Marketing Campaign

It’s that time of year again already; it’s time to start developing your Christmas...

5 things to consider when choosing an agency for social media

There’s no shortage of agencies who can manage your social media. From specialist social...

No Bull – How Red Bull take advantage of Social Media

Red Bull is one of the largest and most recognised brands today. Are they...

Why you need to use animation in your digital ads

The Picture Superiority Effect… The saying “a picture speaks a thousand words” has never...

Design trends for 2019

Pantone Colour of the Year Pantone’s new Colour of the Year is heading in...

Meet the New Matrix

Since we founded Matrix over 27 years ago, we’ve continuously developed our offering and...

The basics of the loyalty ladder

Today’s marketing landscape has been plagued by a scepticism in advertising and abuse by...

How to measure ROI from Social Media

It’s a continuing challenge for marketers to ensure that we provide accurate data on...