At the heart of our organisation, we’re creative. This extends beyond design, messaging and strategy, but into all aspects of our approach.
- Marketing Strategy
For every organisation, large or small, an effective marketing strategy is a crucial instrument on your roadmap growth. Your strategy should combine insight, orientation and activity to set your business up for success.
- Integrated Campaign Planning
More than just co-ordinating different media channels, integrated campaign planning is delivering in-context messaging in the right place, at the right time.
- Ideas & Concepts
The concept is the spark that ignites all other activity. Here at Matrix, we combine experience, creativity and research to provide ideas and concepts that align with your audiences and strategy.
- Brand Design & Development
It’s an intricate art to convey your brand’s purpose, vision, mission and values within a graphic device and visual language. This sort of project requires understanding and particular expertise to create a brand identity that is not just another ‘logo’.
- Loyalty, Retention & Advocacy
It costs five times as much to gain a new customer than to retain and re-engage an existing customer. Genuinely integrated loyalty and retention campaigns are pivotal to maintaining a lively successful customer base and growing your business from within.
Your content is your brand’s best opportunity to engage, influence and persuade. We intelligently create quality, impactful content for use in every channel, whatever the scale.
- Social Media
Social media allows brands to market more intimately with their target audience than ever before. Facebook, Twitter, Instagram, Pinterest, LinkedIn and many more sites can help drive your business forward by reaching your prospect and existing audience directly.
Here at Matrix, we can provide a full-service social media solution including strategy development, content creation, scheduling, monitoring, analytics and training.
- Retouching & Image Manipulation
Images sit at the core of powerful marketing. When people hear information, they’re likely to remember only 10% of that information three days later. However, when combining a compelling image with that same information, people retain on average 65% of the message.*
Retouching is the art of transforming a photograph into the perfect marketing asset. From one or two images to the processing of batches of thousands, our in-house team will produce the same, professional, flawless finish on every photograph.
Retouching is also incredibly useful as a tool for explanation. Our team can take a picture and combine elements to help the user digest and understand the product within the image, removing the need for external narrative.
* Medina, John, 2014. Brain Rules (Updated and Expanded). Pear Press.
- Video & Animation
Video is currently the most effective format to communicate your brand or product story. When used effectively, video can increase conversion rates by over 80%.*
Our team combined with our in-house production and post-production facilities provide a full-service video production solution with live production capability, on-location or in-studio from 4K to cinema-quality 65mm.
* Adelie Studios, 2016. The Top 16 Video Marketing Statistics for 2016. Slideshare.
- Websites & Mobile Apps
Your website is your most important marketing asset. It is more often than not, a customer’s first experience with your brand. Your website is the destination where all other marketing activity is likely to drive traffic.
Your website must be built to deliver. Our team at Matrix, design and develop spectacular websites with a focus on conversion and attaining your marketing objectives.
- Localisation, Translation & Transcreation
Ensuring that your content or advertising works in another market isn’t as simple as translating the language, but includes the copy, tone of voice, images and even colour psychology for different markets.
We currently transcreate assets adapting their marketing materials into over 20 languages in 5 continents.
- Packaging & Point of Sale
In many markets, the first opportunity your customers will have to experience your brand will be in a retail store. For this reason, it’s imperative that the point of sale and the packaging of your products convey your brand and product to the audience effectively.
POS (Point of Sale) and packaging is an opportunity for differentiation, and to place your brand ahead of the competition.
- Experiential & Events
The premise behind experiential marketing is to immerse your audience in a memorable experience. Experiential is an incredible opportunity to impact your customer with your brand.
Here at Matrix, we have facilitated product launches, family-fun days and many other experiences for brands across multiple industries.
- Office, Environments & Digital Signage
Your office or environment is the most transparent way a customer or employee experiences your brand. There are endless opportunities to showcase your brand personality or to champion your brand values while creating an open, inclusive environment.
Here at Matrix, we pride ourselves in being able to deliver creativity into any setting. So whether you need a simple office or store redesign to the creation of an environment and experience for an event, we’re on hand to deliver an environment that best showcases your brand.
- EVP & Employer Brand
Your company is what your team makes it. In today’s competitive hiring environment companies need to stand out to recruit the talent that they need.
Here at Matrix, we are experts at showcasing your employee value proposition across all channels, to make your company stand out as a destination employer.
The business end. Implementation and execution is in our DNA – on time, on budget, no fuss. Efficient asset production cuts costs and increases speed to market, however complex the brief.
- Integrated Campaign Management
Integrated management is delivering campaigns across both offline and digital channels while remaining in-context.
- CRM & Marketing Automation
Successful use of a CRM enables you to keep a 360° view of your prospects and customers. Marketing automation allows you to dynamically engage with your audience at every stage of the customer journey.
- Digital Advertising (Search, Display & Dynamic)
Advertising has evolved into a whole new era, where you can reach your audiences with more precision in more touchpoints.
- Print, OOH & Press Advertising
Design, development, dispatch and management of campaigns across all traditional media, while also ensuring perfect artwork reproduction.
- Direct Marketing, Email & Direct Mail
Direct marketing, enables you to target specific individuals or segments with relevant, personalised messaging using a number of channels.
- Internal Communications
Our team at Matrix are experts in delivering internal communications services. With expertise in producing a range of assets from unique animated presentations to office wall graphics, we can provide a solution for any need.
- Brand Partnerships
Brand partnerships enable benefits to publicity, brand perception, innovation and allow you to reach a new audience by aligning two brands on either a campaign or strategic basis.
- Search Engine Optimisation
Ensuring your brand appears high in organic search is vital to reaching new prospects, while providing a positive brand image.
Being able to analyse and understand your data is the key to enabling successful strategic planning. Our team can provide both monthly and ad-hoc commentary as required.
- Information Management
Management of your data is vital, and the ability to dynamically link various systems across your marketing stack ensures that your information is always up to date, and you’re able to reach your customers with in-context marketing.
- Data & Analytics
Analytics tools range from campaign analysis to heat-mapping, social monitoring, and econometric marketing mix modelling. Full dashboard reporting is also available allowing your team to view live data on the status of marketing campaigns, CRM activity and more.
- Segmentation, Targeting & Positioning
Segmenting your audience based on geographic, demographic, psychographic and contextual data to target your marketing efforts directly to the various segments of your target market, enabling you to increase profit, expand your market, enhance your reach and lower risk to your brand.
- Testing & Optimisation
Testing and optimisation enable your team to refine the design, messaging and context of your marketing activity, leading to increased sales and improved engagement.
- Asset Management Systems
Management systems keep your marketing assets in one central location ensuring that you’re always using the latest, approved version of your marketing materials, across your whole organisation.
- Template Delivery Systems
Your team produce thousands of documents, presentations and marketing assets. Solve the challenge of keeping a consistent look across all of these documents, and ensure every asset is using your latest visual identity and governance standards.
Implementing intelligence-led solutions to provide integration and engagement across your marketing technology stack.
Want to ditch the retainer?
It’s brave for an agency of our size to work without the comfort of a monthly retainer. Unlike other agencies, we only charge for the work we do, and we’d rather our clients be free to leave if they feel we’re not performing. It’s a testament to our service, our quality and our fresh approach that many of our clients have been with us for over two decades!
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